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History and Evolution of Search Engine Optimization

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  Search Engine Optimization (SEO) Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites    in order to make them search engine friendly, thus getting higher position in  search results. Ways of optimization:  On Page Optimization and Off Page Optimization.  Types of SEO: White Hat SEO and Black Hat SEO A Brief History SEO is a millennial Google was officially launched in 1998. In early days, google was not much famous. The domain google.com was registered in 1997. The searching result was not appeared at the same time simultaneously. The users had to search in URL along with their email id and name so that result visible within 24 hours. Then yahoo becomes famous than google. The world trade center terrorist attack of September 11, 2001, changed politically and emotionally of united states. The attack may have also changed how leading search engine, Google  thinks of itself. Some of the google users search about the...
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On Page Optimization In SEO

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On Page Optimization   on-page-optimization that all changes taken directly within the webpage in order to help google to improve ranking position. Firstly, google crawl the URL in website, google will recognize any hind from that then moved to head and title section respectively.  Snippet   is a single search result in a set of search result position and if it open in a desktop or pc it generally consists of a  title , a  URL , and  description  of page. If it searched in a mobile phone snippet contain  favicon  that represent icon of website or webpage. It is a shortened expression for 'favorite icon'. As you might expect  advance snippet  result are more eye-catching than basic snippet, which led to higher ( CTR)  Click Through Rate. In advance snippet contain search box, star rating, thumbnail, events  etc.  How to create SEO page title that stand  out: - Include relevant and meaningful keyword. write fo...
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Google Analytics In SEO

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  Google Analytics Tool   Google analytics is a free tool provided by google. it is used to track website performance and collect visitors' activity details like bounce rate, navigation, traffic source etc. Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engines optimization(SEO) and marketing purposes. The service is part of google marketing platform and is available for free to anyone with a Google account. five major ways of traffic sources: Direct traffic source : it is the most often the result of a user entering a URL into their browser. Organic traffic source : it is referring to the traffic that's come to your site through unpaid search results on search engines such as google, yahoo, or Bing. Social media traffic source  refers to traffic coming to your website, mobile site or mobile app from social networks and social media platforms. For example, a person who clicks on a tweet ...
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