On Page Optimization In SEO
On Page Optimization
on-page-optimization that all changes taken directly within the webpage in order to help google to improve ranking position. Firstly, google crawl the URL in website, google will recognize any hind from that then moved to head and title section respectively.
Snippet is a single search result in a set of search result position and if it open in a desktop or pc it generally consists of a title, a URL, and description of page. If it searched in a mobile phone snippet contain favicon that represent icon of website or webpage. It is a shortened expression for 'favorite icon'. As you might expect advance snippet result are more eye-catching than basic snippet, which led to higher (CTR) Click Through Rate. In advance snippet contain search box, star rating, thumbnail, events etc.
How to create SEO page title that stand out: -
- Include relevant and meaningful keyword.
- write for user
- makes the title more attractive and impressive.
- don't put full of case sensitive, Google has some limitations in title space that the pixel should contain only 512width.
- It's better to add characters up to 55 to 60.
- better to avoid any spelling or grammatical mistakes.
- Title must be unique, can have pages with similar content, but title shouldn't be exactly alike.
- If different pages contain same title leds to title duplication issue it will be reported un google search console tool.
- if the title is too short or too long it appears in search console tool.
- if we forget to write page title or either entered irrelevant title, google take <h1> from the body section of the page through crawling or to take <h2> in absence of h1 considered as title that display in snippet.
- if the title has too long then it will appear as eclipsis(...), because title characters have limitations too
Anchor text optimization
Anchor optimization is the process of adding visible portion of a link so that it increases the crawling, it acts as fuel for crawling and easily view able by bots.
- To improve page crawlability
- Increased users interaction through CTR
- Improves internal navigation in order to add anchor text in the inner page within the website.
Meta Description
meta description is the summary of a pages content that users can see in search results. It's the first thing users are likely to see when they are searching for something, so optimizing is crucial for Seo. <meta name = "description" content = " "
Elements need to follow while writing meta description:
- meta description must be unique, don't use same meta description in another page, but can use description in same as body portion.
- use focus keyword
- make sure it matches the content of the page
- pixel width should contain in 1024.
- keep it up the page description from 55 to 60 characters.
- In blog or article limits must be within 550 characters long, because in normal date be visible along with description in snippet so description is not visible as fully.
- if you don't include a meta description, google will display a snippet of content from the body paragraph of the page, or either take html code through crawling also display the description from any other open directory project or any news websites if any.
- when someone searches for particular keyword or phrase, it will be bolded wherever it appears, it will encourage searchers to click on that result.
Image optimization
- Images used must be relevant to the content
- As the number of images increases ranking also increases
- Images used must be informative
- Image filename must contain only hyphens and no other characters
.jpeg)
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